“Digital Marketing ANTI Session”

TRAINING 

DESCRIPTION

The goal of training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company you want.

​The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, you has a Marketing, PR, Economist or IT background and want to continue in the Digital Marketing.

KNOWLEDGE TO BE GAINED

Main topics to discuss:​

• TOPIC 1 - Digital Branding and Positioning 

-          Digital Positioning and Content

-          Digital Branding (practical tools)

-          Design Marketing in Digital​

• TOPIC 2 - Website and SEO 

-          Web Site as a Broadcasting Tool

-          Web Site Performance

-          Webmaster without Coding – Practice

-          Search Engine Optimization (SEO) and Organic Search – Practice

-          Secret Tools in SEO​

• TOPIC 3 - Search Engine Marketing (SEM)

-          SEM Tools and their Usage

-          PPC (Pay Per Click) advertising and SEA – Practice

-          PPC Performance and Optimization– Practice​

• TOPIC 4 - Social Media Marketing (SMM) 

-          SMM Specifications and Tools

-          Content Marketing and Strategy

-          SMM in Contemporary Digital Marketing and SMO​

• TOPIC 5 - Digital Advertising 

-          Sorts of Digital Advertising

-          Digital Advertising Platforms and Formats

-          Digital Advertising Insertion - Practice

-          Digital Advertising Strategy and Media planning – Practice​

• TOPIC 6 - Email Marketing

-          E-mail Marketing Tools - practice

-          E-mail Marketing Standarts

-          E-mail Strategy​

• TOPIC 7 -  Mobile Marketing 

-          Mobile Promotion

-          Mobile Strategy - Practice

-          Mob sites, Mob Apps

-          Mobile Advertising Specifications - Practice​

• TOPIC 8 – Analytics in Digital Marketing or how to measure a refregerator? 

-          Analytics Tools in Digital Marketing

-          Dimensions and Metrics

-          Google Tools - Practice​

• Bonus – E-Commerce (2 hours)

-          E-Commerce rules

-          How to develop an e-shop - Practice

TRAINING DETAILS

Days: Tuesday & Thursday

Duration:  32 hours / 16 days + bonus

Training fee:  125 000 (for the entire course)

Benefits: Standard Certificate and Slice Academy Certification availability

PRE-REQUISITES

Marketing, PR, Economist or IT background or knowledge is preferable.